Taking Social Media From Good To Great: A Client Story
As Bob Dylan sang, “The times they are a changin’.” In today’s global, highly competitive marketplace it’s just no longer enough to simply have a really great website. You have to be active over several platforms to stay in touch with -and in front of- your valued customers. Here are 4 things you should know about Social Media.
1. Be Active Somewhere On-Line!
This means that you’re regularly updating and refreshing content on your website and in Social Media channels. Not only will this help your search engine optimization, but your customers will notice that you’re actively communicating with them and that you care. It helps cement the fact that you’re a legitimate business and will help you stay relevent and “top of mind” among your prospects.
2. Your Customers Are Active Somewhere On-Line!
Find them! Customers consume more content in the digital age than ever before. You’ve got to find where they are and you’ve got to go get ‘em! The more focused you can be the easier it will be for your customers to find and to do business with you.
3. You Must Be Accessible!
The on-line world gives businesses the never before opportunity of maintaining an intimate relationship with their consumers. It’s not always going to be positive interaction but Social Media allows you to turn a negative customer experience into a positive one for all to see… letting your fan base see that you stand behind your company and its products. I know that when I’m referred to a company the first thing I do as a potential customer is to search them on-line. Most consumers do the same so make it as easy for them to find you!
4. It’s Called Social Media For A Reason!
The most important conclusion is that business owners and leaders must get in the Social Media space to both protect and grow their market share and revenue base. Build relationships, start conversations, reply to comments, engage your on-line customers. That’s what being social is all about, and note that small initiatives can lead to huge payoffs!
This is an excerpt from an article by Jerry Cytryn that was originally published on LinkedIn Pulse.
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