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When raising money for a charity or nonprofit organization, do you use social media to support your fundraising goals? If you do, are you getting the most out of how you use it? Social media is a powerful way to connect with potential donors, engage others so they feel involved with what you are doing,…
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So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will…
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I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore. The communications giant…
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There is a myth circulating about that all a Social Media Manager does is make a couple posts a week about the business, maybe update header images occasionally, post a few cute dog or baby pictures and that’s about it. With this in mind most assume it’s child’s play, and all they need to do…
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Pinterest is quietly becoming quite the social media juggernaut. Since its founding in 2010, over 70 million users worldwide have logged on to share their recipes, dream homes and personal goals. What’s even more astounding is the demographic breakdown. Over 80% of Pinterest users are female, with 77% falling within the highly coveted 18-54 age…
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At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on YouTube. Videos that can easily…
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The world of social media is still considered to be like the Wild West with many unchartered territories. It’s hard to enforce order in a world where we’re still learning about what works and what doesn’t. Although it’s no holds barred in the land of type, send, and receive, there are rules of engagement we…
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Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails. No matter the target audience, each and every company needs customers to believe in what they do, to support the…
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Are you interested in becoming a top influencer in social media? This goal can be a lofty one, like creating content that becomes an overnight viral sensation as well as placing a lot of time and effort into your own personal branding. For some, it seems to happen without effort, while others appear to have worked hard…
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With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with…
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