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There is a myth circulating about that all a Social Media Manager does is make a couple posts a week about the business, maybe update header images occasionally, post a few cute dog or baby pictures and that’s about it. With this in mind most assume it’s child’s play, and all they need to do…
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Pinterest is quietly becoming quite the social media juggernaut. Since its founding in 2010, over 70 million users worldwide have logged on to share their recipes, dream homes and personal goals. What’s even more astounding is the demographic breakdown. Over 80% of Pinterest users are female, with 77% falling within the highly coveted 18-54 age…
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At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on YouTube. Videos that can easily…
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The world of social media is still considered to be like the Wild West with many unchartered territories. It’s hard to enforce order in a world where we’re still learning about what works and what doesn’t. Although it’s no holds barred in the land of type, send, and receive, there are rules of engagement we…
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Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails. No matter the target audience, each and every company needs customers to believe in what they do, to support the…
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Are you interested in becoming a top influencer in social media? This goal can be a lofty one, like creating content that becomes an overnight viral sensation as well as placing a lot of time and effort into your own personal branding. For some, it seems to happen without effort, while others appear to have worked hard…
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With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with…
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With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, users rely on the platform to identify trends while documenting daily life. I personally love the way that you can tell a narrative with a simple photograph. Which is why I…
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You wouldn’t go to a doctor that also specialized in shoe repair and fine jewelry so why would you trust your social media accounts to a company that offers a broad menu of general business services? There’s a time and place to work with a general agency but your brand relies on a strong social…
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Align to business goals. Align your efforts to business goals and objectives. Know whom you are and where you want to go. Align to business goals where social can have the greatest impact. Slow down to speed up. You must stop the Random Acts of Marketing (RAMs). Taking time to slow down to speed up…
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