Taking Social Media From Good To Great: A Client Story
Setting up your social media accounts and blog is a breeze, but how do you get people to actually like, comment, or retweet your stuff? It may feel like you are pulling teeth just trying to get one person to respond to your posts when the actual problem may lie in the information you are posting.
Creating content that will capture your audience’s attention and contains a topic that they feel passionate enough about to speak up and respond to you can be daunting task, but nothing that can’t be accomplished with a little time and energy. With these tips, you’ll be headed in the right direction to attract more followers and fans to your site, while also getting them to interact with your company through social media.
Push the Boundaries
Don’t be afraid to bring up a topic that may be considered controversial because it is those topics that most people have strong opinions about. I would not suggest putting your own personal opinion out there because that could cause people with the opposing view to unfollow you. Instead, ask a neutral question to see what side your audience is on and allow them to answer it.
Have a Well-Known Guest
If you are able to get a well-known figure or author in your industry to agree to it, host a Twitter or Facebook party that will allow your followers the opportunity to ask this person any question they have or simply have a conversation with this celebrity in your field of work. Make sure to promote the party in advance with the times, hashtags, and any other information they will need to know. Most people will jump at the chance to speak to someone well-known, so this is a great way to ensure you will have lots of conversation on your social networking pages.
Offer Incentives
What better way to get people talking to you through social media and your blog than with a little contest. One successful idea I have seen done multiple times is to ask a question and that anyone who wants to be eligible for the prize will need to leave a comment. Any time you can offer free products or other prizes, you are sure to spark the interest of your social media community.
Spy on Your Audience
To really understand what kind of content your audience is interested, do a little investigative work by looking at their Twitter, LinkedIn, Facebook, and Google+ accounts to find out what they are sharing with their fans and followers. If you want to create quality content that they can associate with, understanding what inform interests them the most is a great way to do that.
Create an Editorial Calendar
Consistency is a must when it comes to content marketing and the best way to do that is through an editorial calendar. Hold contests, have social media parties, and post blogs on the same days every week or month so that your audience knows when to expect it. They are most likely to pay attention to your blogs or networking sites if they know what to expect.
These tips will help you build a more engaging social media campaign that will help build your brand and gain the interest of potential customers.
What have you done to create more engaging content?
This article by Kristin Hovde was originally published on Social Media Today.
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