You wouldn’t go to a doctor that also specialized in shoe repair and fine jewelry so why would you trust your social media accounts to a company that offers a broad menu of general business services? There’s a time and place to work with a general agency but your brand relies on a strong social presence. Here are five reasons why you need the services of specialized social media consultants.
1. All social, all the time. Social media management is a fast-paced environment that requires concentration, skill, and agility. When you’re looking for someone who has what it takes to keep all the plates spinning, your best bet is to use an agency whose sole focus is social media. They’ll be up to speed on the latest tools of the trade, studies, surveys, platforms, and best practices so you know you’re getting the best possible service. We pride ourselves for working every day of the week for our clients campaigns!
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2. One brand, one voice. Agencies that manage a wide variety of tasks for your company have to wear many hats. Each aspect of your company that they deal with, from employees to vendors to suppliers, means adapting a different voice to match the situation. A dedicated social media agency learns only one voice — the one that talks to customers — and it becomes second nature.
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3. The personal touch. Like a specialty coffee company who matches your taste to the perfect bean, specialty social media agencies take the time to learn and understand the nuances of your brand and your message to deliver exceptional personal service. They aren’t distracted by also learning your invoice workflow for billing and inventory spreadsheets for tracking. Dedicated agencies won’t spread their resources too thin around your company and give just enough to each task to get the minimum job done.
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4. Perfect for niche industries. Specialty agencies draw the best talent and know where to find excellent people to manage specific accounts. Legal, medical, and other technical industries need social media managers who understand the lingo and jargon of the market and can engage customers accordingly. Dedicated social media agencies are skilled at hiring people who possess both a talent for social networking and the unique skill sets needed for niche fields.
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5. One size does not fit all. A boutique social media management agency knows that what works for one brand may fall flat with another. As a result, they will take the time to customize campaigns that meet your unique needs, not shoehorn you into an existing template that’s been used with other customers. I truly believe that our team is the perfect fit for most brands, because we’re only focused on Social, and we believe that the we can manage projects of any size from 1,000’s of fans/followers to 10 million+…we’re driven to take on bigger challenges!
This article by Travis Huff was originally published on LinkedIn Pulse.
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